How to read your report.
Every number comes from Etsy page 1 for the exact search you typed. Here's where it comes from, what the verdicts mean and how to read each part, using your real name necklace scan.
Where the data comes from
From your search to a verdict in four steps.
The two tests
Every search gets one of four verdicts, based on two simple tests.
Reading a listing row
A real row from your name necklace report. Each number is explained below.
Reading the All queries list
One row per search you ran. Here's monogram tote bag, your top search.
Words we use
The terms you will see across every report.
Questions
The things sellers ask most.
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{{ all.sweet }} of your {{ all.n }} searches are worth making.
We opened Etsy page 1 for every search and checked who's there and whether shoppers are buying. Below, every search grouped by verdict, then by the kind of product it is.
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Top right is where you want to be.
Every search is a dot. Further right means more small shops on page 1 you could beat. Higher means more shoppers adding to cart. Click a dot to open it.
Every search you ran
Grouped by verdict, best score first. Switch what you rank by, filter, click a row for details.
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By product type
Your searches grouped by what you'd be making, best type first. Each square is one search.
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CraftsTimelessUS
On 176 of 269 listings, the first photo looks AI-made or heavily edited. Those listings hold 503 carts. Etsy wants photo #1 to be a real, unedited shot. Fix the top 5 and you cover {{ shop.top5 }}% of those carts.
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LAtelierJardindeCoco
This shop sells through Etsy's recommendations, not search. 68 of 118 carts come from 13 listings Etsy pushes. The typical listing ranks for 0.6 of its 13 tags. Fix the 3 held-back listings, then fix tags and titles on your best sellers.
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Fix these first
Etsy is hiding or holding back 3 listings. Each fix takes minutes and clears on Etsy's next re-crawl.
How buyers find you
Two ways in. Recommendations: each square is one cart, coloured by how hard Etsy pushes that listing. Search: each dot is one listing we checked.
Etsy's favourites
The 8 listings Etsy's recommendation ranker scores highest. Bar = recommendation strength out of 100, with carts underneath.
Which tags actually work
Your 6 best sellers, tag by tag. Green slots rank on page 1, with their position. Striped slots never show up. Click a row for swaps.
Rewrite the titles
Etsy suggests a new title for each listing. Struck-out words come out, green words go in.
Striped dog collar
Only 2 of your 13 tags put you in the top 10. 5 already rank but sit too low to get clicks, and 4 bring the wrong shoppers. Delete those 4, swap in 4 tighter phrases, and match your title to the 5 you're climbing.
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Where each tag ranks
Your position in Etsy search for every tag. Etsy shows about 48 results a page, and almost all clicks go to page 1.
Swap 4 tags
Four of your tags match your item poorly. Each has a replacement that real buyers typed before clicking listings like yours.
Where the easy wins are
Each tag sits at the quality score of its typical rival on Etsy. Further left means weaker listings to beat.
Your title, marked up
Etsy ranks exact phrases. Highlighted words are tags your title already contains. The gaps below are tags you rank for but never say.
name necklace
Buyers want it: {{ totalCarts }} carts on page 1. But only {{ weakN }} of 10 shops are small enough to outrank, and half the spots are paid ads. Price inside $17–29 and win on photos.
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What buyers want
The 10 listings on page 1. Sort by any column, filter by signal, open a row for its breakdown.
Where the money is
Page 1 grouped by price, with how many carts each price band takes.
How shoppers search
Phrases in page-1 titles, and the filters shoppers tick.
Pinterest pull
Does getting saved on Pinterest help a listing sell on Etsy? We sorted the listings into three groups.
Mostly no. {{ pinx.zero }} of the 10 listings on Etsy page 1 have zero Pinterest saves.